Where to shop for unnecessary desirables #3

Over the past few years, small French brands have made a killing. The clothes are simple, with a twist, always fashionable. Here are two of my favourites. They have stores all over the city (including a large concentration in the 1st, 2nd, 3rd and 4th arrondissements), so go ahead, explore and enjoy!

BRAND: Zadig & Voltaire
Because you used to think skulls and butterfly wings didn't look right on clothes, but now you know better. Because you can finally be totally "now" and comfortable at the same time. Because it's an opportunity to brush up on your French literature. Because you'll love it more each time you go back. Because (and don't tell too many people), if you're wallet's a bit thin these days, there's a stock store tucked away in a small street in the Marais. Happy hunting.

www.zadig-et-voltaire.com

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BRAND: Comptoir des Cotonniers
Because they claim both mothers and daughters can wear their clothes, which makes them perfect for us 30-somethings. Because their canine mascot (Leon) is adorable. Because they manage to make girly clothes look cool. Because everything fits incredibly well, even if you're not a 6ft, size 0 model.

www.comptoirdescotonniers.com