Where to shop for unnecessary desirables #3

Over the past few years, small French brands have made a killing. The clothes are simple, with a twist, always fashionable. Here are two of my favourites. They have stores all over the city (including a large concentration in the 1st, 2nd, 3rd and 4th arrondissements), so go ahead, explore and enjoy!

BRAND: Zadig & Voltaire
Because you used to think skulls and butterfly wings didn't look right on clothes, but now you know better. Because you can finally be totally "now" and comfortable at the same time. Because it's an opportunity to brush up on your French literature. Because you'll love it more each time you go back. Because (and don't tell too many people), if you're wallet's a bit thin these days, there's a stock store tucked away in a small street in the Marais. Happy hunting.

www.zadig-et-voltaire.com

*

BRAND: Comptoir des Cotonniers
Because they claim both mothers and daughters can wear their clothes, which makes them perfect for us 30-somethings. Because their canine mascot (Leon) is adorable. Because they manage to make girly clothes look cool. Because everything fits incredibly well, even if you're not a 6ft, size 0 model.

www.comptoirdescotonniers.com

Where to shop for unnecessary desirables #2

CLOTHES: Shouka
Because it's Art's collection is silky, smooth, feminine and wearable. Because it's a real Marais boutique, with stone walls, wooden beams, and a friendly (rather dashing) owner. Because it's the opposite of H&M (no offence to our Swedish friends). Because both your wardrobe, and your banker, will thank you.

Shouka
Art's collection
78 rue Vieille du Temple, Paris 3ème
metro: Rambuteau, Filles du Calvaire

Where to shop for unnecessary desirables #1

SHOES: Ann Tuil
Because it sells shoes - really nice ones from designers like Sergio Rossi. Because it has a nice, small, neighbourhood feel and the guy running the place recognised me on my second visit.

Ann Tuil
103 rue Vieille du Temple, Paris 3ème
metro: Filles du Calvaire
Opening times appear random but they include Sundays

***

SHOES: Prune
Because it sells shoes - really nice ones from designers you've never heard of and can't find anywhere else. Because it feels more like an upscale art gallery than a shoe store. (So really, it counts as a cultural outing.)

Prune
41 rue des Archives, Paris 4ème
metro: Rambuteau
Open whenever I walk past, including Sundays, much to my banker's chagrin